words that work
abbreviated portfolio of brand copywriting that showcases strong writing, good taste — and the numbers to back it all up
bolixir / booklet
basically: developed brand voice for magical, low abv herbal wine brand, bolixir. crafted copy for website, and created a booklet to introduce drinkers to this category-defying beverage.
dry farm wines / nurture flow
basically: revamped all emails for Dry Farm Wine’s Leads Drip Campaign to match new brand voice, style guides, and messaging points. the new email flow converts over 116% higher than the old one. yeah.
dry farm wines / intro booklet
basically: created copy and strategy for a intro booklet to Dry Farm Wines that would go in every member’s first box to increase brand loyalty AND lifetime retention rates. #goals
xvoo / launch emails
basically: crafted copy and launch strategy for Dry Farm Wine’s new line of organic, extra virgin olive oil. the new gold standard in evoo.
